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Phaidon Its Not How Good You Are, Its How Good You Want To Be

95 kr

A handbook of how to succeed in life by an advertising guru.

“Talented but timid? This noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world… Arden is punchy and memorable about ‘failing better next time.”—i-D

In stock

SKU: 9780714843377 Category: Tag:
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Description

Description

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

About the Author

Paul Arden spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain’s most successfuly advertising campaigns – including British Airways, Silk Cut, InterCity and Fuji – and famous slogans which include ‘The car in front is a Toyota’ and ‘The Independent – It Is. Are You?’. Paul Arden now runs Arden Sutherland-Dodd, a London-based film production company.

Product Details

  • Format: Paperback
  • Size: 178 x 120 mm 
  • Pages: 128 pp
  • Illustrations: 0 illustrations

Additional information

Weight 0.180 kg

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